DC Comics To Launch New Imprint Dedicated To Edgy, Standalone Stories

Batman DK III:The Master Race 1 Variant T-Shirt
Batman DK III:The Master Race 1 Variant T-Shirt

Gameinformer has the story:

Today, DC Comics announced that its launching a new imprint geared toward “edgy, provocative” takes on some of everyone’s favorite superheroes called DC Black Label.

In the early 90s, DC launched some of the most popular, enduring stories not just in comics but in all of fiction under its Vertigo label including PreacherY: The Last ManFablesA History Of Violence, and The Sandman. These titles were original properties geared towards courting an older audience, mimicking the content of R-rated films. It looks like DC now has plans to do another Veritgo label but this new one is focused on DC characters like Superman, Batman, and Wonder Woman.

DC Black Label will launch with Batman: Damned, penned by Brian Azzarello and illustrated by Lee Bermejo on September 19. Batman: Damned is a bi-monthly series that unfolds in 48-page issues. The Black Label was originally going to start with Superman: Year One, but that title has been delayed until November. Here’s DC’s  entire lineup:

  • SUPERMAN: YEAR ONE from Frank Miller (THE DARK KNIGHT RETURNS, BATMAN: THE DARK KNIGHT: MASTER RACE) and John Romita Jr. (ALL-STAR BATMAN, SUPERMAN) A groundbreaking, definitive treatment of Superman’s classic origin story in honor of his 80th anniversary. This story details new revelations that reframe the Man of Steel’s most famous milestones—from Kal-El’s frantic exile from Krypton, to Clark Kent’s childhood in Kansas, to his inevitable rise to become the most powerful and inspiring superhero of all time.
  • BATMAN: LAST KNIGHT ON EARTH from Scott Snyder and Greg Capullo, the creative team behind DARK KNIGHTS: METAL Batman wakes up in a desert. He doesn’t know what year it is or how The Joker’s head is alive in a jar beside him, but it’s the beginning of a quest unlike anything the Dark Knight has undertaken before. In this strange future, villains are triumphant and society has liberated itself from the burden of ethical codes. Fighting to survive while in search of answers, Bruce Wayne uncovers the truth about his role in this new world—and begins the last Batman story ever told.
  • BATMAN: DAMNED from Brian Azzarello and Lee Bermejo, the creative team behind JOKER On a deserted Gotham City bridge, a body is found. Whispers spread the news: Joker is dead. But is this a dream come true or a nightmare being born? Now Batman and DC’s outlaw magician John Constantine must hunt the truth through a Gotham City hellscape. The city’s supernatural recesses are laced with hints about a killer’s identity, but the Dark Knight’s descent into horror will test his sanity and the limits of rationality, as he must face a horror that doesn’t wear a mask.
  • WONDER WOMAN HISTORIA: THE AMAZONS from Kelly Sue DeConnick (Bitch Planet) and Phil Jimenez (INFINITE CRISIS) A Homeric epic of the lost history of the Amazons and Queen Hippolyta’s rise to power. Featuring monsters and myths, this three-book saga spans history from the creation of the Amazons to the moment Steve Trevor washes up on the shores of Paradise Island, changing our world forever.
  • WONDER WOMAN: DIANA’S DAUGHTER (working title) from Greg Rucka (WONDER WOMAN, BATWOMAN) It’s been 20 years since the world stopped looking to the skies for hope, help, and inspiration. Now the world keeps its eyes down, and the powers that have risen have every intention of keeping things that way. Amongst a scattered, broken resistance, a young woman seeks to reclaim what has been forgotten, and on the way will learn the truth about herself, her heritage, and her destiny.
  • THE OTHER HISTORY OF THE DC UNIVERSE from John Ridley (12 Years a Slave, THE AMERICAN WAY) A compelling literary series analyzing iconic DC moments and charting sociopolitical gains through the perspectives of DC Super Heroes who come from traditionally disenfranchised groups, including John Stewart, Extraño, Vixen, Supergirl, Katana and Rene Montoya, among others. At its core, the story focuses on the lives of those behind the costumes, and their endeavors to overcome real-world issues. It isn’t about saving the world, it’s about having the strength to simply be who you are.

DC Comics Drops Comic Book Price down to $2.99 (..on some comics)

Comics fans who have been bummed over the price of comics can breath a little easier today, DC Comics announced it would be dropping the price on most of their comics!

New York, October 7, 2010– Beginning January 2011, DC Comics will implement a line-wide pricing adjustment, lowering the prices of all standard length 32-page ongoing comic book titles currently priced at $3.99 to $2.99, it was announced today by DC Comics Co-Publishers Jim Lee and Dan DiDio.

“Today’s announcement re-affirms DC Comics’ commitment to both our core fans and to comic book store retailers,” said Jim Lee, DC Comics Co-Publisher. “For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form.”

“As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years.” said Dan DiDio, DC Comics Co-Publisher. “We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”

When taking into account mini-series, annuals and specials, more than 80% of DC’s comic books will be priced at $2.99.

As of January, the following titles standard length ongoing titles, previously priced at $3.99 for 32 pages/22 story pages, will be priced at $2.99 with 32 pages/20 story pages:

American Vampire;
Batman: The Dark Knight;
Batman Incorporated;
Green Lantern: Emerald Warriors;
JSA All-Stars.

As of January, the following licensed titles, previously priced at $3.99, will be priced at $2.99:

Gears of War;
God of War;
Kane & Lynch;
Ratchet & Clank.

As of January, the following ongoing titles previously priced at $3.99 for 40 pages/30 story pages including co-features, will no longer include co-features and will be priced at $2.99 for 32 pages/ 20 story pages:

Action Comics;
Adventure Comics;
Batman: Streets of Gotham;
Detective Comics;
Doc Savage;
Justice League of America;
Legion of Super-Heroes;
The Spirit.

In January, five books are $3.99 for 40 pages/30 story pages:

Batman: Europa # 1
First Wave # 6
DCU: Legacies # 9
Weird Worlds # 1
World of Warcraft: Curse of the Worgen

The following oversized anniversary issue will be $4.99 for 48 pages/38 story pages:

Hellblazer # 275

“Fans of our co-features should stay tuned. Some of these characters will find a new platform,” said Dan DiDio. “Going forward, mini-series and special events may feature a different price point and page count to best allow writers and artists the flexibility of format and story pages they need to tell their stories best.”

DC Entertainment has named it’s new publishers

DC Comics Diane Nelson has set her new top management team as part of Warner Bros.’ overhaul of the comic unit.

Ending months of speculation, Jim Lee and Dan DiDio have been named co-publishers of DC. Geoff Johns has been tapped chief creative officer.

Lee, a longtime comic illustrator, most recently served as DC’s editorial director. He’s also worked on numerous Batman and Superman graphic novels for DC.

DiDio has been with DC since 2002, most recently as the steward of the DC Universe imprint.

The appointment comes five months after Warner Bros. restructured DC Comics — home to such icons as Batman and Superman.

DC Entertainment president Diane Nelson described the new executive line-up as a “dream team,” adding:

This announcement continues and underscores DC’s legacy as the ultimate destination for creators. We’ll benefit enormously from the deep experience this team represents, while re-energizing the direction and focus of the company. I’m excited and honored to have each of them with me at the helm of DC Entertainment.

Move comes with Warner Bros. opening two DC-based properties later this year — “The Losers,” starring Jeffrey Dean Morgan on April 23; and supernatural Western “Jonah Hex,” opening June 18 with Josh Brolin and Megan Fox starring. Studio’s also started production on “The Green Lantern,” starring Ryan Reynolds

With a new executive team finally named, expect announcements about DC Entertainment’s future plans very soon. Wonder if they’ll include Didio’s rumored pet project, Watchmen 2? (NOOOOOOOOOOOOOO!!!)