What! Bob Iger Done as Disney CEO Effective Today

Disney Paint Strokes and Characters Infant T-Shirt
Disney Paint Strokes and Characters Infant T-Shirt

“The Walt Disney Company announced this afternoon that Robert Iger, the company’s long-time CEO who ushered in the company’s lush franchise and entertainment platform profits, will step down immediately as chief executive. Bob Chapek, a long-time senior exec at the company who most recently held the position of Chairman of Disney Parks, Experiences and Products, will succeed him.”

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“Chapek, as head of Disney’s Parks Division was a somewhat divisive figure in that he led with a ‘value engineering’ (the Imagineering word for trimming cool stuff) and budget concious strategy instead of the more popular ‘let Imagineers do the most’ tactic that has produced some of the Parks most enduring rides and experiences. Disney Twitter has been quick to descend upon the Chapek choice as a sign of possible rough times ahead for Parks budgets.”

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