Xbox Live Could be Getting A TV Channel
Apr 21Bloomberg news has the scoop on a new channel planned over on the Xbox 360, seems Microsoft is in talks with former News Corp. President Peter Chernin
- Microsoft Corp. and former News Corp. President Peter Chernin have discussed creating a television channel for users of the Xbox video-game console, said two people with knowledge of the proposal.
The channel would be exclusive to subscribers of Microsoft’s Xbox Live video-game network, said the people, who sought anonymity because the talks are private. At an April 12 meeting in Redmond, Washington, Chernin suggested raising Xbox Live’s monthly fee by $1 or $2 to add programming aimed at the online service’s young, male target audience, one person said.
The channel would be owned jointly by Peter Chernin and Microsoft, said one of the people, and would offer reruns and original shows. Chernin’s proposal underscores Hollywood’s efforts to find new ways to convince viewers to pay for films and TV shows delivered on the Web.
If you think this is all crazy talk, at least it’s consistent crazy talk, as Bloomberg’s sources say Chernin was also the one floating the idea of bringing Conan O’Brien to Xbox Live a few weeks back.